Friday, January 31, 2020

Apple Mission Statement Essay Example for Free

Apple Mission Statement Essay Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices. When shoppers sleep outside of stores just to be one of the first to buy an iPhone, its obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apples control; its part of a well-thought-out plan to deliver strong products and to create an Apple culture. Find out more about these and other strategies that Apple employs to achieve its tremendous customer loyalty. A Store Just for Apple: Apple has historically been troubled by big-box sales staffers who are ill-informed about its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd. By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. Complete Solutions: Apples products complement and complete each other. Buy an iPod, and you can download music via iTunes. For the average user, most Mac programs are produced by Apple. This sort of control over the entire user process, from hardware to software, strengthens customer loyalty. Apple users generally dont have to stray to find products and solutions they want. Are You a Mac? : Lets face it, Apple is a hip brand. It pushes a strong identification with everything young, up-to-the-minute and smart. Consider Apples Im a Mac campaign. The Mac guy is smooth and confident, while PC appears uptight and old. Once youve become smooth, would you want to go back to uptight? Varied Products: Many consumers may not be ready to buy an Apple computer, but theyre willing to give gadgets like the iPod or iPhone a try. By selling products with lower entry costs, t creates an opportunity for new users to be introduced to Apple. If these users enjoy their gadgets, theyre more likely to consider buying an Apple computer in the future. Media Fodder: Media outlets, especially bloggers, love to write about Apple. Why? Because Apple makes it so easy. With leaked rumors about new developments, its very own expo and mysterious shutdowns of its online store, Apple gift wraps news stories that are just begging for speculation and hype. By perpetuating this cycle of media frenzy, Apple keeps its customers excited about buying new Apple products now and in the future. Education Sales: By selling its products to schools and universities, Apple turns classrooms into showrooms. If students go through school using Apple products, they become comfortable with the interface and familiar with the superior performance the brand offers. By creating this early exposure, Apple captures customers before they even know that they are customers. Products That Deliver: Apple carefully considers what consumers are looking for, so its products are a result of both extensive research and strong design. This meticulous planning is a large contributor to Apples high customer-satisfaction rates. Its plain and simple: Robust and easy-to-use products not only make your customers happy, but also make them want to buy more products from you in the future. Outsourcing Unpleasantness: With Apple products, the average consumers interaction with the company is likely to be low. Unless something goes wrong, you dont have any reason to speak with an Apple customer-service representative. Of course, the iPhone presented an opportunity that could have made Apple much more involved, similar to administering iTunes for the iPod. With a phone, interaction becomes multifaceted. You have to consider billing errors, quality of wireless service, contracts and a number of other factors that often lead to customer frustration. With the iPhone, Apple was wise to stick with building a good product and letting ATT handle the service. Consistency: All of Apples products have the same basic architecture. Because of this consistency, customers who already own Apple products have a good idea of what theyll be getting before they make a purchase. They know that it will be easy to adapt to new hardware, and this makes them more open to making a repeat purchase. New Innovations: Although the architecture of Apple products is consistent, its portfolio is not. The company offers consumers a number of different ways to enjoy its products. By giving customers an opportunity to employ Apple in their living rooms, pockets and offices, Apple makes it easy to stay loyal to a brand they already like. Attractiveness: From packaging to aesthetic design to user-interface experience, Apple makes its products accessible and attractive. Bright colors, a smiling icon and slick-looking hardware remind customers every time they use Apple products that what Apple offers is appealing.

Wednesday, January 22, 2020

The Consumer And The Gimmick :: essays research papers

The Consumer and the Gimmick Today there are many factors that hurt the music industry. One factor involves the way we push musicians into allowing the industry to popularize one good song thus forgetting the rest of the album.   We the consumers have somehow been satisfied with just one good song from one mediocre band.   Perhaps there is a simple formula for disaster.   First the song is played on the radio and then the video is constantly on MTV, thus causing us to get tired of the music.   It's as easy as that! We sit and whine about not hearing enough from our favorite band, but once they come out with new music we smother ourselves in it. We then get sick of it and are left looking for something new to fulfill our cravings. This is when we, the monster consumers of music, decide to take our interest to the next hit song. It's not all our fault. You have to put at least some blame on the bands themselves. They feel that it is part of their job to indulge our wants.   We as lovers of what these songwriters do are appalled and disgusted by hearing anything but the best from our favorite bands.   Once we have what we want it's not long before we want more.   This is because we consume the musicians' talents like a fast food happy meal.   We open the box, take out the toy, throw away the contents, and then bitch about being hungry.   When we do this we always say, "It's a cool song, but they are a one hit wonder."   We the hungry consumer do not give the bands a chance to show their true musical talents. One example involves the group Verve Pipe and their hit song "The Freshman." This songs LP was out in December. No one noticed it until halfway through the month of March.   "The Freshman" was played every thirty minutes on the radio and fifteen times a day on MTV. This in my opinion results in the complete overplay of one bands hit song.   Now we consider them a "One hit wonder."   The Verve Pipe has more good music, but who is to say that anyone will ever hear it? Another thing that hurts the industry is the reliance on gimmicks. Finding  Ã‚   talent in a band that relies on gimmicks is as easy as lifting a three-hundred pound man above you head.   Sure for some it is easy, but for others it's damn near impossible.   A few bands that rely on gimmicks are Marilyn Manson and basically any rapper you can think of off the top of your head.

Tuesday, January 14, 2020

Dr. Jr

1) Describe what occurs in each of the four parts of the hydrologic cycle and how each part of the hydrologic cycle is related to the next part of the cycle. The four parts of the hydrologic cycle are evaporation, condensation, precipitation and runoff. Water evaporated from the ocean eventually condenses as water droplets in clouds. If the cloud grows large enough, the droplets coalesce and fall as precipitation, mostly as rain, sometimes as snow or ice.The cycling of water molecules from the ocean to the atmosphere to the land and back to the ocean. 2) Examine the northwestern portion in the country of Brazil in Figures 2-33, 4-14 and 4-22. a) What type of climate does northwestern Brazil experience? Humid Equatorial b) What type of soil does northwestern Brazil have? c) What type of biome is located in northwestern Brazil? 3) Based on your answers from #2, explain the relationships that exist between the climate, soil and biome of northwestern Brazil. ) According to Figure 4-22, i n which major terrestrial biome is eastern Nebraska classified? What major terrestrial biome classification is located to the east of that found in eastern Nebraska? Which climate factor (temperature or precipitation) explains the difference between the two biomes? 5) Explain the terms deforestation and desertification. Give one example of how the two are different. Give one example of how the two are similar. ) What is the difference between a renewable and a nonrenewable resource? Give one example of each. 7) What is temperature inversion, and how does it affect urban air pollution problems? 8) What is meant by the term â€Å"nonpoint source pollution†? List two examples. 9) Describe, with an example of each, the influences of cultural values, level of technology, and economic systems on natural resource value. 10) Explain two arguments for and two arguments against nuclear power.

Monday, January 6, 2020

Strategic Direction For Joint Operations - 1477 Words

Today’s security environment is volatile, uncertain, complex and ambiguous (VUCA). The challenges presented by globalization, emerging powers as well as the continuing threat of terrorism indicate the future security environment will continue to gain complexity. Adding to this complexity is the challenge of increasingly constrained fiscal resources. To protect U.S. National Security interests in this complex and constrained environment, Joint Force 2025 (JF-2025) requires four core capabilities, it must be agile, adaptable, survivable and integrated. This essay discusses the key strategic direction for JF-2025, the capabilities required of the Joint Force, each member services and the inherent associated risks. The Capstone Concept for†¦show more content†¦The National Military Strategy of the United States articulates several specific challenges to U.S. National Security interests that will confront JF-2025. Russian aggression toward its neighbors and defiance of international standards of behavior threatens stability in Europe. Iranian nuclear ambitions and support of terror menaces the Middle East. North Korea is a threat to U.S. Asian allies Japan and the Republic of Korea. The emerging power of China offers both opportunity in the form of greater economic cooperation but also challenges as they expand their military capabilities, threaten Taiwan and make unreasonable claims on the South China Sea. Finally, violent extremist organizations (VEOs) such as ISIS and al-Qaida continue to degrade regional stability and threaten U.S. interests. The emergence of near-peer competitors like China and Russia and the threat of rouge regional powers like Iran and North Korea continue to make inter-state war conceivable for JF-2025. The threat posed by VEOs and failed states creating regional instability keeps overseas contingency operations a likely possibility. In between these on the â€Å"Continuum of Conflict† is â€Å"Hybrid Conflict† which combines conventional and non-conventional forces employing both traditional military force and irregular methods including terror and cyber-attacks. The challenges posed across the â€Å"Continuum of Conflict† will further test JF-2025. In his assessment of the